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Despite the fragility and challenges associated with transparent #OLED screens, they have been masterfully implemented in the #BMWi5 campaign in Belgium. The use of a holographic wall is particularly striking, as it not only captures the attention of audiences but fully immerses them with a 360-degree view of the BMW i5, showcasing the innovative future of automotive advertising. 🌐🚗 #Innovation #DigitalOOH BMW Group Clear Channel Outdoor #UrbanMedia